Brand Story

Our Beginning

CHI is a globally recognized professional haircare brand developed by Farouk Systems. Founded by visionary hairdresser Farouk Shami, CHI was created to revolutionize the hair industry through advanced technology and high-quality formulas that deliver real results.

The brand introduced innovative ceramic technology, transforming the way hair is styled while protecting its natural strength and shine.

Innovation Meets Luxury

From iconic styling tools to nourishing treatments, CHI blends science with beauty. Each product is designed to strengthen and protect hair, deliver smooth and frizz-free results, and maintain long-lasting shine and health.

With signature silk-infused formulas, CHI ensures every strand feels soft, manageable, and salon-perfect.

Global Professional Standard

Trusted by hairstylists worldwide, CHI represents a complete salon experience. From backstage fashion shows to everyday styling, CHI products meet professional standards while remaining easy to use for everyone.

Our Promise

At CHI, we believe hair is a powerful form of self-expression. Our commitment is to deliver products that care, protect, and transform hair without compromising on quality.

Experience CHI

Step into the world of CHI and experience the luxury of healthy, beautiful hair — where innovation, care, and style come together effortlessly.